Founded In 1853, Levi Strauss opened a wholesale dry goods business in San Francisco that became known as Levi Strauss & Co. Seeing a need for work pants that could hold up under rougher conditions, he and Jacob Davis, a tailor, created the first jean. In 1873, they received a U.S. patent for "waist overalls" with metal rivets at points of strain. The first product line designated by the lot number "501" was created in 1890.
Today Levi's is one of the world's largest brand-name apparel companies and a global leader in jeans wear. Selling the Levi's®, Dockers®, Signature by Levi Strauss & Co.™ and Denizen® brands.
At Levi's European HQ, Matrix Frame installed 3 frames profile 26 with a total size of 900 x 450 cm. The simple fabric banner change makes it easy to show the latest campaign image.
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